Fusion Performance Tracking (FPT) provides agencies, advertisers and publishers with a single measurement and optimization solution across ad serving, search and site analytics platforms. FPT uses the one of a kind single tag technology; the Fusion Performance Tracking tag to present intelligent performance tracking abilities that save you time and money.

With FPT you:

• eliminate the need of multiple tags without the having to replace the existing site tags
• Streamline tag approvals and implementation
• ensures data consistency for all stakeholders

One System – One Solution – One Tag – that’s FPT. 

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Citibank FPT Case Study